Privacy Policy
Effective date: March 1, 2026
Hala AI ("we", "our", or "us"), operated by MetaEmpires, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit tryhala.ai or use our services.
1. Information We Collect
Information you provide directly
- Contact & demo requests — name, email address, phone number, company name, and message when you fill out our "Book a Demo" form.
- Communications — messages you send us via email, WhatsApp, or any other channel.
Information collected automatically
- Usage data — pages visited, time on site, referring URL, browser type, device type, and operating system — collected via Google Analytics only if you consent.
- Cookies — we use analytics cookies (Google Analytics) solely to understand aggregate traffic patterns. No advertising or tracking cookies are used. See our Cookies section below.
2. How We Use Your Information
- To respond to demo requests and schedule calls
- To send service-related communications you have requested
- To improve and optimise our website using aggregated, anonymised analytics
- To comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using personal information is:
- Consent — for analytics cookies and marketing communications
- Legitimate interests — for responding to enquiries and improving our services
- Contractual necessity — for providing agreed services
5. Data Retention
We retain personal data only as long as necessary:
- Demo request data — up to 2 years or until you request deletion
- Analytics data — governed by Google Analytics retention settings (default 14 months)
6. Third-Party Services
We use the following third-party processors:
- Google Analytics — website analytics (only with consent)
- Email provider — to deliver demo request notifications to our team
Each processor is bound by a Data Processing Agreement and may only use your data to perform services for us.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time (without affecting prior processing)
To exercise any right, contact us at privacy@tryhala.ai. We will respond within 30 days.
8. Security
We implement industry-standard technical and organisational measures to protect your data, including TLS encryption in transit and access controls. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our services are not directed to individuals under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, contact us and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.