Introducing Broadcasts: Send One Message, Hala Answers Every Reply

7:00 pm. You send one WhatsApp message to 4,000 customers.

7:02 pm. The first replies arrive.

7:06 pm. There are 300 of them.

"Is this still available?"

"How much for two?"

"في عندكن قياس أكبر؟"

"Can I book for Friday?"

"Send me the location."

Every one of those messages is a customer raising their hand.

And every one of them is waiting.

This is the moment where most broadcasts quietly die. Not when they are sent, but when nobody answers.

Today, that changes. Meet Broadcasts in Hala AI.

Sending was never the hard part

Plenty of tools can send a WhatsApp message to a list. Press a button, and a few thousand phones buzz.

What happens next is the part nobody talks about.

A good broadcast does not produce "reads". It produces conversations. Hundreds of them, all starting within the same few minutes, often after your team has gone home. Customers ask about prices, sizes, dates, delivery and availability, in English, in Arabic, and in voice notes.

So the replies pile up. Someone works through them the next morning. By then, the customer who wanted to book for Friday has booked somewhere else, and the one who asked "how much?" has moved on.

On the dashboard, the campaign looks like a success:

• Delivered: 4,000
• Read: 3,100
• Replied: 300

The number nobody puts on the dashboard is the one that matters most: answered while the customer still cared.

A broadcast is 300 conversations starting at once

We built Broadcasts around one simple idea: the message you send is only the opening line.

When customers reply to a Hala broadcast, they are not writing into a void. Hala is already there.

It answers every reply instantly, at whatever hour it arrives. Three hundred replies get three hundred answers, at the same time, with no queue and no "we will get back to you."

And it knows exactly what it is answering. Hala knows which broadcast the customer is replying to and what the offer was. A customer who writes nothing more than "how much?" gets the price of the thing you just announced, not a confused "How can I help you today?"

From there, Hala does what it already does on every conversation as your WhatsApp AI agent: it answers from your business knowledge, speaks the customer's dialect, takes the booking or order request, and hands the chat to your team when a person is needed.

You send one message. Hala turns the replies into results.

Brief Hala the way you would brief your team

Before a big campaign, you would normally tell your team what is going out, what the offer is, and how to handle the questions.

With Broadcasts, you brief Hala the same way.

Tell it what the offer is, who it is for, what to highlight and what never to promise. Every reply to that broadcast is then handled with your brief in mind, so the hundredth customer gets the same careful answer as the first.

There is more inside Broadcasts than we are going to list here. Some things are better seen than read about, so we are keeping them for the demo.

What would you send?

Broadcasts work best when the message is something your customers actually want to hear. A few ideas from the kinds of businesses we work with every day:

• Restaurants: a new menu or a weekend offer, with every "can I book a table for six?" answered on the spot.
• Salons and clinics: open slots for tomorrow. A customer replies "I'll take 4pm", and Hala takes it from there.
• Online stores: a restock, a new drop or a sale, with every "do you have it in black?" answered while the stock lasts.
• Travel agencies: a new package or a last-minute deal, with questions about dates, prices and visas answered before the seats are gone.
• Real estate: a new launch, with every inquiry qualified before it reaches an agent.

In every case, the broadcast creates the moment. Hala makes sure nobody has to wait through it.

Respectful by design

A broadcast only works if people are glad to receive it. Broadcasts is built to keep it that way:

• Messages go out through WhatsApp's official, approved message templates, the way WhatsApp intends businesses to reach their customers.
• You send to people who have agreed to hear from you.
• When someone replies "STOP", or asks to unsubscribe in Arabic, Hala confirms it and they are left out of future broadcasts automatically.

Respect your customers' inbox, and they keep opening your messages.

Why not just use WhatsApp Business app broadcast lists?

The WhatsApp Business app has broadcast lists, and for a small shop sending the odd message, they are a fine place to start.

But they come with limits. A broadcast list only reaches people who have saved your number, each list holds a limited number of contacts, and every single reply lands on one phone for one person to answer by hand.

Broadcasts in Hala AI is built for the moment you outgrow that: bigger audiences, approved templates, and an AI that answers every reply as it arrives.

Who can use Broadcasts?

Broadcasts is rolling out now to Hala AI customers on selected plans, starting with WhatsApp.

If you already use Hala on WhatsApp, talk to us and we will switch it on for your business. If you do not yet, book a demo and we will show you a broadcast from the first message to the last reply.

FAQ

What is a WhatsApp broadcast?

A WhatsApp broadcast is one message that a business sends to many customers at once, such as an offer, a new product, open appointment slots or an announcement. Each customer receives it as a private message and can reply in their own chat.

What makes Broadcasts in Hala AI different?

Most broadcast tools stop once the message is sent. With Hala AI, every reply is answered instantly by an AI that knows which broadcast the customer is replying to, understands your business, and speaks the customer's language, so interest turns into bookings and orders instead of an unanswered inbox.

Is it allowed to send WhatsApp broadcasts to customers?

Yes, when it is done the way WhatsApp intends: through approved message templates, to customers who have agreed to hear from you, with an easy way to opt out. Broadcasts in Hala AI is built around those rules.

Can customers unsubscribe from broadcasts?

Yes. A customer who replies STOP, or asks to unsubscribe in Arabic, is left out of future broadcasts automatically and receives a confirmation.

Can Hala answer broadcast replies in Arabic?

Yes. Hala replies in real spoken Arabic dialects, including Lebanese and Gulf Arabic, as well as English, and it understands WhatsApp voice notes too. See how Hala understands voice notes in different accents.

Can I reach customers who have not messaged me recently?

Yes. Broadcasts use WhatsApp's approved message templates, which are designed to let a business start a conversation with customers who have opted in, even when they have not written to you in a while.

Which channels does Broadcasts support?

Broadcasts launches on WhatsApp, where most customers in the region already talk to businesses. Hala itself also answers customers on Instagram, Facebook Messenger, website chat and phone calls. See the messaging product for details.

Which plans include Broadcasts?

Broadcasts is available on selected Hala AI plans. See pricing or book a demo to find the right fit for your business.

One message. Every reply.

The best broadcast is not the one with the most reads. It is the one where every customer who replied got an answer while they still cared.

Send one message. Let Hala answer every reply.

Book a demo and see Broadcasts in action.